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Microsoft Dynamics CRM (Archived)

Are Business Units & Security Roles right for us?

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Hi -

I lead a business unit in a not-for-profit organization of ~200 employees. Our organization is split into five business units. We have adopted Dynamics 365 online as a CRM for our sales, service and marketing teams and are in various phases of implementation throughout the org.

My group is responsible for a single SaaS product with a subscription model that offers three price-levels. Another business unit is responsible for our legacy business, selling print materials B2B and B2C. The SaaS solution we are selling is being marketed to some of the legacy customers so there is a need to share accounts between business units.

Our in-house CRM Administrator who is responsible for implementation and optimization of CRM across the business units has our organization set up with a single business unit. He has then set up each business unit in our org as a team in CRM. When I asked him why it's setup this way, he stated that "there is no methodology for sharing Accounts across Business Units and allowing sales from any BU." I pushed back and said it seems like that is something that other companies would also require and that surely Business Units in Dynamics along with Security Roles configured properly we could accomplish each group's goals of a separate reporting, processes, activities, etc. and still access shared accounts that all groups could sell to.

This was his response: "It’s like the classic “Catch 22” scenario … If we design the system around Business Units for each SMU then behavior from other SMU’s is not visible until we create cross-divisional security roles.  After creating sufficient cross-divisional security roles, we are back to showing everything to everyone and no longer have the benefits of the Business Units.  It is far simpler for everyone to work across one business unit."

I'm still learning Dynamics myself, but in my reading on these forums and in other places it seems like he is way off base. Any advice?

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  • Verified answer
    Aric Levin Profile Picture
    Aric Levin 30,188 Moderator on at
    RE: Are Business Units & Security Roles right for us?

    Hi totai,

    The first that there are no written requirements, is a problem.

    Again, I am not exactly sure what they are.

    CRM is very extensible, and most likely there is more than one way to achieve the required results.

    If Microsoft and other Dynamics Partners agreed on a different approach, you should be considering that.

    Saying that, if you are application is up and running at this point, are you willing to go through a restructure of the security model at this point, changes of ownership of records, etc...

    The main question is how this possible implementation(since I am not sure that his logic is wrong without analysis of business requirements) is affecting the business application and data that is shared among the different user groups/teams.

    Is it something you must change, or can you live with it?

    You can always get a Dynamics Partner involved to just do an assessment and if your implementation has to be changed, what the cost would be.

    Hope this helps you.

  • RE: Are Business Units & Security Roles right for us?

    I can appreciate that, thank you for the response. I will say there were no "detailed" written requirements. Instead, this individual interviewed stakeholders from two of the business units, mine and the legacy one, and we told him that we wanted to be able to sell to the same customers, but that we needed ground rules around being able to proactively market to customer lists.

    His only requirement in regards to this structure was to allow separate business units to serve the same customers. He refers to it as the "prime directive."

    When I queried him with "To be sure, you’re saying that Dynamics does not allow companies with multiple business units, each with different products, to sell to the same account?"

    His response was "Yes, that is the point and it works well enough that I couldn’t meet the prime directive of showing Account behavior across divisions with Business Units.  I didn’t just rely on my understanding and expertise either, we talked with Microsoft and more than on Dynamics partner and they agreed that this approach was closer to what we wanted than any other."

    Anyhow, as it stands, my sales and support teams are forced to weed through other teams reports, processes, dashboards, templates, etc. in their day-to-day operations.

  • Aric Levin Profile Picture
    Aric Levin 30,188 Moderator on at
    RE: Are Business Units & Security Roles right for us?

    It is almost impossible to give you a straight answer if what your consultant is trying to do is correct or not without having a broader analysis of your organization, the structure and detailed requirements.

    Saying that, you should be able to split your organization across business units, and make sure that your users within the different business units are able to see information from across other business units as well as restrict information from other business units.

    Setting the security model for an organization requires careful consideration, and the combination of Business Units, Security Roles, Teams (including Access Teams) will usually be able to give you the solution you are looking for.

    Sorry that I can't give you a Yes or No answer, but it seems like having 200 users across multiple organizational units is something that would require some analysis.

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