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Customer experience | Sales, Customer Insights,...
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Dynamic segments and RT journeys

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Posted on by 35

Hello there,

I've set up a dynamic segment based on when a form is filled in. I have also created an email journey based on that segment. Both in Outbound and both work.

I need to test whether we should roll over to Real-time. But wanted to check the logic here - should I follow the same process? That is use the dynamic segment as the trigger for the R-T journey? Or will the journey only run through the existing contacts in the segment and not fire again when a new contact joins the segment?

Does R-T work in a different way to Outbound?

Any ideas here please.

Thanks

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  • Suggested answer
    Nya Profile Picture
    29,064 on at

    Hi,

    Please refer to the following documentation:

    Work with segments in real-time marketing (Dynamics 365 Marketing) | Microsoft Docs

    In general, it works in the same way as in outbound marketing.

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