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Customer experience | Sales, Customer Insights,...
Answered

How to Delete/Remove Contact Points from Consent Center in Customer Insights Journey

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Context:
I've been testing marketing forms in Dynamics 365 Customer Insights Journey to verify that consent points are working correctly. During testing, I repeatedly submitted forms with the same email address, and now I have multiple duplicate contact points for the same email, purpose, and topic.

 

Problem:
In the Consent Center, I can only see options to "deactivate" contact points, but no option to completely delete or remove them. Since these were test submissions, I'd like to clean up my database entirely rather than just deactivate them. The image attached shows just some of the records, but there are more.

 

 

Questions:


  1. Is there a way to permanently delete contact points from the Consent Center in Customer Insights Journey?

  2. If direct deletion isn't possible through the UI, are there alternative methods (PowerShell, API, admin tools)?

  3. Will deactivated contact points eventually be purged from the system, or do they remain indefinitely?

  4. What's the best practice for testing forms without creating permanent database clutter?


  5.  
 

Environment:


  • Dynamics 365 Customer Insights Journey

  • Testing marketing forms with consent tracking

  • Same email address used for multiple test submissions

  •  

Any guidance on cleaning up test contact points would be greatly appreciated!

Consent Center - duplicate records.png
I have the same question (0)
  • Verified answer
    Daniyal Khaleel Profile Picture
    764 Most Valuable Professional on at
    According to the official documentation, the system only allows deactivating contact point consent records—not deleting them outright. The deactivated records still remain in the system, primarily because existing journeys, messages, or audits may still depend on them.Microsoft Learn This is why you're unable to find an option to fully remove or delete these test submissions via the UI
    Points ans:
    • Permanent deletion of contact point consent records in CIJ is not supported via UI.
    • There’s no public documentation of an API or tool that enables deletion.
    • Deactivated records likely persist indefinitely unless you undertake a full uninstall/reinstall.
    • Best practice: conduct testing in a sandbox environment, utilize segmentation and suppressions, and isolate test data into separately maintainable storage.

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