Email Interaction Seems Way Too High - Contributing To Crazy Lead Score - 51 Clicks In 1 Minute?

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Posted on by OllieA

Hello Community!

I'm having trouble with Lead Scoring and how interactions are being recorded in Dynamics - Hopefully you can help.

We have built a lead scoring model and dashboard, which by all accounts works as it should.

However, within our dashboard we have some leads that are being attributed very high scores, which comes down to interactions that don't seem right.

According to the Insights tab, a particular contact clicked one our emails 51 times within one minute, meaning the score went from 0 to over 500 - putting them at the top of our model.

It isn't possible for someone to click an email this many times in 1 minute.

How do we stop this from happening, so we can be confident lead scores truly reflect the interaction of a lead?

Many thanks

Ollie

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Nya 29,058 on at

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RE: Email Interaction Seems Way Too High - Contributing To Crazy Lead Score - 51 Clicks In 1 Minute?

Hi Ollie,

Some email clients automatically click and detect links in emails to ensure their security, which is most probably the reason for the wrong number of clicks.

You can set several Websites or Redirect URLs with the Original URLs for the clicks of a Website or Redirect URL have a unique expression field “Visit Duration”. A certain length of time for this parameter can be set to determine whether it is a human click or a bot click.

If this helped you, I'd appreciate it if you'd mark this as a Verified Answer, which may in turn help others as well.

Best Regards,

Nya