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Small and medium business | Business Central, N...
Answered

Business Central and Dataverse/CRM Difference in Accounts vs Contacts

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Having used Dynamics CRM since 3.0, I am trying to wrap my head around what I just figured out.

Once you sync BC and Sales, you adopt the Business Central means of defining what an account (Customer) is and what a contact is.

In CRM/Sales/Dataverse, an Account is an entity, a company or organization but Contacts are people, both are customers. 

In Business Central, Customers and Contacts are separate entities, and you can only invoice and quote Customers, not Contacts.
 
As a result, BC syncs Customers with Accounts in CRM, Contacts in CRM are not regarded as customers in BC. 

So, when I sync a Contact from CRM to BC, then add a customer card to that contact, it creates a Customer (Account I. CRM terms) that is synced back to CRM so I now have both a Contact AND an Account record with the Sam information in CRM as well as BC.
 
This is going to take a while for me to get my head around.  Coming from a CRM background, so much of my customizations are built on what and Account is and what a Contact is, this will take time.
 
There is no questions here -just maybe info for anyone searching this up in the future.  If any of you have dealt with this and have any advice, I would appreciate hearing it.
 
Not pleased.
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  • Verified answer
    Ramesh Kumar Profile Picture
    7,566 Super User 2026 Season 1 on at
    Hi,
     
    In Business Central, Contact and Customer accounts are separate entities, and there can be a one-to-many relationship. For example, one customer can have multiple contacts. Contacts are stored in the Contact table (5050) and are then linked to the customer account.
     
     
    Thanks
    Ramesh
     
    If this was helpful, please check the "Does this answer your question?" box and mark it as verified.
  • Suggested answer
    Khushbu Rajvi. Profile Picture
    22,818 Super User 2026 Season 1 on at

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