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Microsoft Dynamics CRM (Archived)

Successful CRM case in FMCG industry by Frensworkz

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Overview
Country or region:China
Industry:FMCG industry

Customer Introduction
A food and beverage company is a wholly-HK invested entity in Guangdong. The company is stuffed with over 2000 workers, with branches and offices across mainland. As well as its sales network extends to Beijing, Shanghai, Guangzhou and Hong Kong,its products sell well in Southeast Asia, the US, British, Canada, Australia, and so on, moreover, it is the first one to set up sell club. The company arranges such department as sales Dept., market Dept., product Dept., engineer Dept., quality Dept., R&D Dept., purchase Dept., finance Dept., HR Dept., administration Dept.,, storing Dept.,, supervision Dept., etc.

Microsoft CRM MS CRM is of great importance to potential needs and max value of customers

Support market event, convert market event to opportunity
Sales representative and manager could apply scheduling, approving and visiting management
Evaluate sales workers and managers by performance system
Create report supporting decision-making analysis
Consider Microsoft product as application foundation platform
Implementation
Support and concerns of high-level leaders is crucial in this stage, we arrange clear goals and which could pave way for future process and successful application of CRM according to reality.
Business process automation
On-line information communication
Process standardization
Summarize experience model
Available information accumulation

Benefit from Microsoft CRM
Integrate customer information resource, accomplish unified management, control and analysis of customer information
Acquire sales data
Manage sales group and standardize customer’s visit
Set up performance system
Standardize marketing management, promote proficiency and efficiency

 

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