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Country or region:China
Industry:FMCG industry
A food and beverage company is a wholly-HK invested entity in Guangdong. The company is stuffed with over 2000 workers, with branches and offices across mainland. As well as its sales network extends to Beijing, Shanghai, Guangzhou and Hong Kong,its products sell well in Southeast Asia, the US, British, Canada, Australia, and so on, moreover, it is the first one to set up sell club. The company arranges such department as sales Dept., market Dept., product Dept., engineer Dept., quality Dept., R&D Dept., purchase Dept., finance Dept., HR Dept., administration Dept.,, storing Dept.,, supervision Dept., etc.
Microsoft CRM MS CRM is of great importance to potential needs and max value of customers  Support market event, convert market event to opportunity Sales representative and manager could apply scheduling, approving and visiting management Evaluate sales workers and managers by performance system Create report supporting decision-making analysis Consider Microsoft product as application foundation platform |
| Implementation Support and concerns of high-level leaders is crucial in this stage, we arrange clear goals and which could pave way for future process and successful application of CRM according to reality. Business process automation On-line information communication Process standardization Summarize experience model Available information accumulation |
| Benefit from Microsoft CRM Integrate customer information resource, accomplish unified management, control and analysis of customer information Acquire sales data Manage sales group and standardize customer’s visit Set up performance system Standardize marketing management, promote proficiency and efficiency |
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