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Microsoft Dynamics CRM (Archived)

Successful CRM case in new media industry by Frensworkz

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Overview
Country or region:China
Industry:New media

Customer Introduction
A new media is the 2008 Beijing Olympics Games internet content services sponsor and China’s leading and most powerful brand in new media industry. The company offers communication and mobile value-added services. At present, The company has more than 100 million registered users, and up to 700 million page views per day. It is the first choice for China’s internet users to surf the internet.

Why choose CRM
 The flexible Microsoft CRM supports team work and provide needed data
 The active management system supports sales procedure
 The flexible business system supports development
 The unified management system supports data and workflow integration
Implementation Goal
 Information integration and overall management
 Application based on Internet (suitable for remote and mobile business
 Customer-centric
 Strict authority and business rules control
 Various information login platform
Benefit from CRM
 Realize internet media management
 Accomplish normative and integrate internet AD procedure
 Complete BI analysis
 Create performance system
 Integrate information, realize unified information management, control and analysis

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