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Dynamics 365 Community / Forums / Customer experience | Sales, Customer Insights,... / With a set of criteria...
Customer experience | Sales, Customer Insights,...
Suggested Answer

With a set of criteria, is it possible to set the order of email sections in a marketing email?

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Posted on by Beate Sommer 30

It is possible to set dynamic content in an email, but with a set of criteria, is it possible to dynamically set the order of the email sections in a marketing email?

The content of the email should be the same, but the order of the sections containing the content should be different based on a set of criterias, i.e. gender, interests, location, etc....

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  • Suggested answer
    Nya Profile Picture
    Nya 29,060 on at

    Hi,

    It is recommended to create a series of emails with different order of contents.

    Then create several segments by the criteria you need and go live them.

    For example, Segment 1 filters out the contacts whose gender is male and Segment 2 filters out female ones.

     pastedimage1622080293844v1.png

    The two segments can be set as the audiences of a customer journey with two swim lanes. The different versions of the email can be sent to the contacts who have been classified by conditions.

     pastedimage1622080301024v2.png

    If your email is relatively simple and you are familiar with easy codes, please refer to:

    Add dynamic content to email messages (Dynamics 365 Marketing) | Microsoft Docs

     

    You can add a code block in your email to achieve the above effect. The code is something like the following snippet.

    
{{#if (eq contact.gendercode 1)}}
    Order 01
    Order 02
{{else if (eq contact.gendercode 2)}}
    Order 02
    Order 01
{{/if}}

    If this helped you, I'd appreciate it if you'd mark this as a Verified Answer, which may in turn help others as well.

    Best Regards,

    Nya

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