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Cart abandonment

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Posted on by Eva

Hi!

Is there a way to handle shopping cart abandonments in D365 Marketing?

How can one track a cart and send the link to a cart via email to a customer that has abandoned their cart?

Best regards,
Eva

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Jonas Velling 142 on at

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RE: Cart abandonment

Hi Eva!

I believe you could try to extend your Dynamics 365 Marketing with a custom trigger in Real-time marketing as well.

Here are the documentation for such a solution: learn.microsoft.com/.../real-time-marketing-custom-triggers
Eva 4 on at

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RE: Cart abandonment

Thanks for the answer, Jonas Velling!

What if the customer doesn't use/doesn't want to use customer insights? Is there another way to handle this?

Best regards,

Eva
Jonas Velling 142 on at

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RE: Cart abandonment

Hi Eva,

I would suggest that you look into Customer Insights, since there's already some documentation on how to by microsoft.

I have linked to the documentation here: Use Customer Insights profiles and segments in real-time marketing (Dynamics 365 Marketing) | Microsoft Learn

Hope this helps!