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Customer experience | Sales, Customer Insights,...
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Cart abandonment

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Posted on by 6

Hi!

Is there a way to handle shopping cart abandonments in D365 Marketing? 

How can one track a cart and send the link to a cart via email to a customer that has abandoned their cart? 

Best regards, 
Eva

I have the same question (0)
  • Jonas Velling Profile Picture
    142 on at

    Hi Eva,

    I would suggest that you look into Customer Insights, since there's already some documentation on how to by microsoft.

    I have linked to the documentation here: Use Customer Insights profiles and segments in real-time marketing (Dynamics 365 Marketing) | Microsoft Learn

    Hope this helps!

  • Eva Profile Picture
    6 on at

    Thanks for the answer, Jonas Velling!

    What if the customer doesn't use/doesn't want to use customer insights? Is there another way to handle this?

    Best regards,

    Eva

  • Suggested answer
    Jonas Velling Profile Picture
    142 on at

    Hi Eva!

    I believe you could try to extend your Dynamics 365 Marketing with a custom trigger in Real-time marketing as well.

    Here are the documentation for such a solution: learn.microsoft.com/.../real-time-marketing-custom-triggers

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