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Customer experience | Sales, Customer Insights,...
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Link Interactions appearing to be inaccurate

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Posted on by 303

Hi

We've sent out a number of mailshots over the last few weeks and we've noticed that the Interactions section shows some lovely data, but none of it is backed up by the destination analytics. Dynamics reports that 150 people clicked on the link on the last email, but the website analytics doesn't show 150 new visitors to that landing page. We've tested it here using an external account and the link in the email, and page, appear to work fine, with the analytics reflecting our click through. 

It's possible that the users didn't let the browser redirect complete, but it's unlikely that that happened in all cases. 

Is there some caveat to the link analytics in Dynamics Marketing Emails that we should be aware of? 

  • OllyMUK Profile Picture
    303 on at
    RE: Link Interactions appearing to be inaccurate

    Anyone seen this before?

  • OllyMUK Profile Picture
    303 on at
    RE: Link Interactions appearing to be inaccurate

    Anyone seen this before?

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