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Dynamics 365 Community / Forums / Customer experience | Sales, Customer Insights,... / How to customize the w...
Customer experience | Sales, Customer Insights,...
Answered

How to customize the web site tracking javascript in order to track eCommerce site events

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Posted on by Community Member

Hi, is it possible to customize the Marketing Website Tracking script in order to catch ecommerce sites events, like:

- Visited Product Page

- Add To Basket

and then create a custom interaction that can be used to create a marketing segment?

Thank you.

I have the same question (0)
  • Zukasa Kyu Profile Picture
    Zukasa Kyu 135 on at

    Hi,

    You could try UTM with Google analytics.

    community.dynamics.com/.../

  • Community Member Profile Picture
    Community Member on at

    Hi Kyu,

    as far as I understand the UTM approach would bring data to Google Analytics, but our need is to have this data (ecommerce site viewed products, basket events, etc.) into Dynamics 365 Marketing, so we can use them in segmentation, customer journeys and email marketing.

    In your experience can we extend the default Dynamics 365 tracking script in order to track the above events?

    thank you.

  • Verified answer
    Petit Hibou Profile Picture
    Petit Hibou on at

    Hi V Hacer,

    those two requirements can be implemented like:

    - create separate website tracking script just for product pages / put it to product page

    - on site where we do have "AddBasket" utilize the website click event with additional filtering based on link name

    but if there're custom tags (with custom dimensions) - i.e. you want to see event like AddBasket(Product=Office365 Subscription, Quantity=1) - Marketing doesn't have anything like that at the moment

    We'd like to better understand your scenario, so that we can consider adding it in the future releases.

    If you're interested to share (&discuss) please send me a message

    BR

    Elena

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