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Lead scoring - best values to assign

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Posted on by 91

Hi partners, 

How do you know what score/ value to assign to your leads that come in from different marketing mediums? 

I want to adopt lead scoring but haven't found an article or content to share insights on what value is recommended these different types of leads. 

Thank you so much. 

  • Suggested answer
    Leah Ju Profile Picture
    Leah Ju Microsoft Employee on at
    RE: Lead scoring - best values to assign

    Hi NGSD,

    MS Dynamics lets you track the source of each lead and opportunity using a built-in “Source” field.

    By default, Microsoft Dynamics allows you to track the following lead sources:

    pastedimage1676258345010v2.png

    Or you can add other custom sources you need:

    https://www.tutorialkart.com/dynamics365/how-to-add-new-lead-source-in-dynamics-365/ 

    Then you can use the field as condition in Lead scoring model:

    pastedimage1676258065997v1.png

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