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Customer experience | Sales, Customer Insights,...
Suggested Answer

"Dynamics Customer Journey"

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Posted on by

Hi there,

I am asking this question with context of those questions: 

Input:

  • Contact with "Pause E-Mail till" as a date field (05.08.2021)
  • Dynamic Segment: Contact Pause E-Mail till= the day after tomorrow
  • Email: Reminder Mail
  • Customer Journey with Email and Segment

What I want to do:

Marketing should send this Contact an E-Mail, because the Field "Pause E-Mail till" date is tomorrow. Works fine for me.

pastedimage1628086506264v1.png

pastedimage1628086634783v2.png

Problem:
The contact received the mail today and reset the "Pause E-Mail till" on another time -like a snooze functionallity. For example on 10.08.
So he received the Mail today, but he will reenter the Segment on 09.08 and should reenter the Customer Journey. Also the contact is able to "snooze" more and more times.
But he already is in the customer journey and he already received this email (just with another dynamic content). How can I be sure, that the contact will get this email on 09.08.

Also it is very interesting for other dynamic content, like

  • In the first post above for the order. Someone ordered multiple times and should get an email. 
  • A contact form submitted multiple times a day by one contact. 
  • A contact updatet its conctoct information multiple times in a row. Right now it will only send the first update via emai and the contact is dursturbed because he does not got any other email about the last update.
  • and so on.

A Contact should be multiple times in a customer journey definitely on one day.

If there is a dynamic segment, why isnt there a dynamic customer journey for it? How can I create a workaround to avoid Contacts not receiving emails?

Thank you

Ferdinand

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  • Suggested answer
    Nya Profile Picture
    29,064 on at

    Hi Ferdinand,

    The customer journey should be set as a recurring one because a journey takes each contact through its pipeline exactly once.

    Please refer to the following section to know how to set up a recurring journey:

    Set up a recurring journey

     

    However, the Recurrence interval can only be set by day, which means that if you want to process a contact multiple times through a pipeline, there should be at least one day between processes.

     pastedimage1628147756938v1.png

    In fact, it is also recommended to use Flow (Power Automate) for the request to send emails with updates to contacts. As I understand it, Customer Journey is more suited to one action by many contacts rather than many actions by one contact.

    However, emails sent via Flow are not Marketing Emails and are not as rich in design content. So you can choose between these two solutions depending on your actual requirements.

    Here is an example which will send an email notification when contact information is updated.

    pastedimage1628147765983v2.png

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