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Dynamics 365 Community / Forums / Microsoft Dynamics CRM (Archived) / Marketing Automation S...
Microsoft Dynamics CRM (Archived)
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Marketing Automation Solutions for Dynamics CRM

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Posted on by Community Member

Hi All,

We are currently evaluating marketing automation solutions for our organization, which is a seasoned manufacturing org of about 1,400 employees with a large global footprint (though largest market in the US).  We are a small marketing ops team and need a solution that isn't too robust, and is still easy to use, while giving us solid email, analytics, and lead management functionality (can elaborate further if necessary).

My questions:

  • We are currently evaluating primarily ClickDimensions and Act-On.  Any suggestions/feedback on either one?
  • The main issue we're running into with ClickDimensions is the need to have a CRM license for every ClickDimensions user, which could get expensive.  Has anyone found a way to help mitigate/work around this cost?
  • Any other marketing automation solutions you'd recommend?

Thanks,

Taj

*This post is locked for comments

  • Aric Levin - MVP Profile Picture
    Aric Levin - MVP 30,190 Moderator on at

    Did you check out Dynamics 365 for Marketing? This is part of Dynamics 365 v9.

    dynamics.microsoft.com/.../overview

    This is included for free for customer with 10 licenses of a Customer Engagement Plan.

    Of course it is somewhat based on the number of contacts in the system, but you should contact MS for exact licensing questions.

    Hope this helps.

  • Community Member Profile Picture
    Community Member on at

    Hi Aric,

    Thanks for the reply and info.  I have looked into them a bit, but I was a bit surprised at their pricing structure (seemed high for a new product) and I'm always wary of brand new software and the bugs that come with that newness.

    Are you currently utilizing D365 for Marketing?

    Thanks again,

    Taj

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