2 separate online channels but only 1 legal entity

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Posted on by Michelk

Hi,

Is it possible to have 2 separate online channels (365 commerce) website1.com and website2.com which in appearance are 2 different front-end companies but with only 1 legal entity in FO.

Procurement and warehouse side will use the same inventory. Invoicing from the same legal company but with different heading depending on the website purchased from.

Customers could have 2 separate accounts, 1 for each website to log-in, which results in 2 accounts with the same details in FO.

In Customer Service they would also have to be split in 2 different call centers. Here I'm not sure how to handle this with Dual Write and BU.

I hope it is clear, thank you in advance!

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André Arnaud de Cal... 301,075 Super User 2025 Season 2 on at

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Moved to the Dynamics 365 Commerce forum.

Hi Michelk,

As base, you can setup two different channels and multiple call centers in Dynamics 365. I'm not able to tell you more about the details you are asking for. I have been involved in an implementation with multiple POS channels and 1 retail website.

Can you also share a but more about the separate accounts? Do you want to create duplicate customers or have only different logins and a single customer?

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Michelk 14 on at

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Hi André

The 2 retail websites will appear to the customer as 2 different companies. These websites will sell different products but some products will be sold on both. In the backend stock is handled as 1 and stock of overlapping products is used for both websites.

A customer might buy something on both sites which I think would result in duplicate customers as they will need to register on each site separately.

In Customer Service I wanted to setup 2 Business Units but as there is only 1 company in Finance & Operations, virtual entities or dual write is to 1 BU?

I don't think CS will handle duplicate accounts well.

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P Jackson 1,614 on at

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You would be able to setup two Online channels in the one legal entity. Give each channel it's own Address book [this is part of what it uses to sync the Customers to the site].

From an HQ perspective it is then possible to have two [duplicate] customer records, each with the same email address [they must be marked as primary]. However, whether or not a customer would be able to register on both sites and create the accounts in the other direction is perhaps something to test. Site registration relies on AzureB2C so the question is whether or not this will allow it.

In terms of Call centre channels, you could just use one. The limitation is that a User can only be linked to one Call centre. However, the problem would then come that when searching by email address it would find the two customer accounts. How would the User know which one to use.

Perhaps better to think about only having one customer account for both sites; which is a perfectly acceptable real-world situation.

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