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Customer experience | Sales, Customer Insights,...
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Announcement: Audience insights and engagement insights environment linking and data sharing is in public preview now!

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Posted on by Microsoft Employee

Hello, Engagement Insights community,

We are happy to announce that we have released audience insights and engagement insights environment linking as well as data sharing (customer profile dimensions and segments for use in analysis of behavioral data) to public preview.  

This set of features helps to link the environments and, once that is done, enables sharing of unified customer profile dimensions like city, country or reward points (whatever you are tracking in your case in audience insights) as well as customer segment membership with engagement insights.

This, in turn, empowers a web analyst using engagement insights to ask a question like "Show me all the page views on a web site generated by customers belonging to a "High Rewards" segment (which is calculated by an audience insights)". Here is a quick demo of how it works:

/api/data/v9.1/msdyn_richtextfiles(EED3F195-C6FF-4908-AD67-C63CFD26F70D)/msdyn_imageblob/$value?size=full

You can find publicly available documentation here:

Create a link between environments

Use audience insights segments for filtering of engagement insights data

Use unified customer profile dimensions for splitting engagement insights data

Interested? Please try out Engagement Insights now

Thank you.

Engagement Insights team. 

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    on at

    Thanks for sharing!

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