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Dynamics 365 Community / Forums / Customer experience | Sales, Customer Insights,... / contact scoring
Customer experience | Sales, Customer Insights,...
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contact scoring

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Posted on by LookForHelp 22

Hi everyone,

I need help understanding if it's possible to do contact scoring. Unfortunately, from what I understand, there is only lead scoring available. My contacts do not have any associated leads; there are only contacts directly.

Can you help me with this?

Thank you.

  • Suggested answer
    Cui Hao Profile Picture
    Cui Hao Microsoft Employee on at
    Hi,

    Currently, there is no way to do contact scoring.
    The official documentation also mentions that there is currently only a scoring model based on lead entities:
    https://learn.microsoft.com/en-us/dynamics365/customer-insights/journeys/real-time-marketing-create-lead-scoring-model


    I've tried various methods as well, but contact scoring is really not possible at this time. Currently the entity of the scoring model can only be based on lead.

    From my personal understanding, there is a reason for this, as contacts are developed from leads, so leads have scoring models that are sufficient for now.

    If my answer was helpful, please click Like, and if it solved your problem, please mark it as verified to help other community members find more. If you have further questions, please feel free to contact me.


    Best regards,
    Cui Hao
  • Cui Hao Profile Picture
    Cui Hao Microsoft Employee on at
    Hi,

    If it solved your problem, please mark it as verified to help other community members find more. If you have further questions, please feel free to contact me.

    Best regards,
    Cui Hao

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