Customer Insights: Announcing Improved Brand & Interest Enrichments with Share of Voice

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Posted on by Dr. A J Microsoft Employee

Brand and Interest Share of Voice feature is now in Public Preview!

Based on the existing feature of “Brands and Interests Affinities”, this feature adds new dimension to the understanding of customer behavior by highlighting the competitive landscape for Brands and Interests in the given demographic. Together with Affinities, more personalized experiences can be created.

Try it out at: aka.ms/tryci

Learn how to use it at: Enrich customer profiles with data from Microsoft - Dynamics 365 Customer Insights | Microsoft Docs

We listened to the feedback regarding our existing feature of Brands and Interest affinities to make them directly comparable for a given demographic segment and have developed this new feature that gives you Share of Voice showcasing the competitive landscape for Brands and Interests. The existing affinities feature is still available and together these features enable the user to get a comprehensive picture of the market.