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Dynamics 365 Community / Forums / Customer Insights - Data forum / Advanced Customer Anal...
Customer Insights - Data forum

Advanced Customer Analytics

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Posted on by ThReimer 10

Is it possible to calculate advanced metrics (e.g. CLV, RFM, churn prediction, propensity, lead scoring/grading) in Customer Insights:

- with existing or planned out of the box features?

- with Azure ML integration?

Thanks, Thomas

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    sthomas Profile Picture
    sthomas Microsoft Employee on at

    Hi Thomas -- we currently do not have OOB ML models for those metrics, however you can use our Azure ML integration with Customer Insights to bring your own models to calculate those predictive metrics. If you have any further questions, drop us a note at c360help@microsoft.com. Hope that helps.

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