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Customer experience | Sales, Customer Insights,...
Suggested Answer

How to decrease Lead Score when lead has been active X months

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Posted on by 78
Hi!
 
I am using the new Real Time Scoring Models and I am trying to make a Lead's score decrease when the Lead has been Open X months. I have tried using 'Created on' Is before 'relative date' X months ago.. But I cannot seem to get it to work. Has anyone managed to do this? 
 
 Thank you! 
I have the same question (0)
  • RudyZhang Profile Picture
    Microsoft Employee on at
    Hi,
     
    We analyzed your issue, but based on the information you provided, we were unable to reproduce the problem.
     
    Could you please provide more information about this issue? For example a picture etc. This will help us to better find the cause of the issue and find a solution faster.
     
     
     
    Best Regards,
    Rudy Zhang
  • Megancs98 Profile Picture
    78 on at
    Hi @RudyZhang, 
    I am trying to create a lead scoring model in real time marketing. One of the conditions has to be that the score decreases after time because newer leads are more valuable than older leads. Eg. if a lead has been in the system and (status=open) for 1 month - subtract 1 point. If the lead has been in the system (status=open) for 2 motnhs - subtract 2 points, if the lead has been in the system (status=open) for 3 months - subtract 3 points.  This makes sure that the older the lead is, the less points it will have, 
     
    How can I set up a condition in the scoring model that does this? 
     
    Thank you!
  • Megancs98 Profile Picture
    78 on at
    Is there anyone who has the answer to this?
  • Suggested answer
    RvdW1990 Profile Picture
    135 on at
    Hi Megancs,
     
    I think your Lead Score conditions need to look like this:
     
     
    So the Created on date is on or before 3 months ago (or any other defined period) AND the status is Open.
     
    Hope this helps!
     
    Kind regards,
    Renée

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