Tracking Online Referrals from Affiliates

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Posted on by will291383

My company sells health insurance products. We’re developing an affiliate programme, so we’re looking for a way to track referrals from our affiliates—from the affiliate website to our sites, onto our lead gen tool, and into our CRM.

Here are some more details:

Our lead gen tool sits on a subdomain (app.domain.com)
Our CRM is Dynamics 365
We built our lead gen tool in Power Apps, which means we cannot host additional landing pages on app.domain.com

Can anyone recommend a third-party tool that can handle our requirements? Or has anyone tried an in-house setup using GA or cookies?

We were thinking of issuing each affiliate with a URL with special URL parameters. Some custom JS on our website would recognise the parameters and create a cookie. On our lead gen tool, a tracking snippet registers the cookie and passes information about the lead into Google Sheets. We then use Zapier to pass that information into the contact record in Dynamics.

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