Click email - attributes and negative path

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Posted on by ElineB

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Hi,

Fe. created an email with:

a call to action button Make a donation
a button with Become a social media ambassador
a footer with 3 links to social media
an unsubscribe button

If I use the following scenario in my journey: (image from learned)

And someones click on one of the footer links before clicking make a donation fe., they immediately go to the Other path and will never follow the steps below the make a donation path.

Anyone an idea how to solve this issue? Is there a way to filter out the footer links and unsubscribe links?

Thanks in advance.

Categories:

Customer Journey Design

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ElineB 268 on at

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Click email - attributes and negative path

Hi Pauline!

Great! I will play around with it. Seems to be a good solution!

Thanks!

Eline
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PaulineKolde 562 Super User 2024 Season 2 on at

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Click email - attributes and negative path

Hi Eline,

i am facing the same issue and i think this is something that needs to be changed in RTM. Outbound was way more practical there.

But I am using a workaround:

To the journey i am adding the email first, then I use the action "Series":

Within the series i add a wait timer depending on how long i give the contact to click on the correct link.

In series I can then specify that a when a specific link is clicked the contact is directly send the "exit condition met" path.

When he clicks on a different link, it is ignored until the wait timer is over. So in my example when the contact clicks on "button 2" nothing happens, and when he clicks on "button 1" afterwards he is send the yes path.

I hope this makes sense and helps you with your challenge.
Dengliang Li Microsoft Employee on at

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Click email - attributes and negative path

Hi,

Unfortunately, I'm afraid that's not possible.

Because journey is a pipeline, it can only listen to the first email click event, after that it will only execute down to the exit.

Best Regards,
Dengliang Li