In Dynamics 365, the Marketing role is automatically assigned when a user is granted a Marketing application license due to a system-level behavior. To prevent this automatic assignment, follow these steps:
Use a security group for license assignment via Microsoft 365 Admin Center or Azure AD.
Avoid assigning the license directly to users; instead, control access through this group.
Remove the default security role assignment via Power Platform Admin Center:
Select your environment → Settings → User + permissions → Users
When the license is assigned, manually remove the Marketing security role post-creation via automation (e.g., Power Automate or script).
⚠️ There’s no native toggle to disable this behavior. You must manage it via custom automation or controlled licensing.
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