Dealing with bot activity in email insights

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Posted on by barryjarvis

Hi all,

I'm new to Dynamics for Marketing and have just sent out my first email.

Off the back of this email, I set up a segment to capture people who click certain links.

However, when I've looked at the segment and the insights I can see that a lot of contacts have been added because their email security system has 'clicked' every link in the email - yet the person themselves hasn't clicked a link at all.

This is a major problem because I have customer journeys set up that trigger when a contact is added to a segment. Obviously i don't want to be starting that journey if the contact was added because of a bot 'click'

How can I deal with this and make sure I only capture real clicks?

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Nya 29,060 on at

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Hi,

Is there a specific number of times when the email security system clicks on the link?

For example, if the email security system only clicks once on each link, then you can set a filter in your segment to select the contacts who clicked on a specific link more than or equal to twice.

Because of the limitation of Segment's judgment condition itself, there is no direct judgment of whether the click action is generated by human or bot for the time being.

If this helped you, I'd appreciate it if you'd mark this as a Verified Answer, which may in turn help others as well.

Best Regards,

Nya

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barryjarvis on at

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Sorry for the delayed reply on this one...

Thanks for the answer, I've added this additional step to the segment filter and it appears to work.

However, bot activity is making journeys almost impossible.

For example, a journey that sends an email, waits for clicks, then raises a lead for anyone who clicked has generated 144 leads in my system that were just bots clicking all the links.

The only way I can think of doing it now would be to have a separate segment to capture the clickers and then a new journey that literally just raises a lead - but that seems crazy?

surely there's a better way to deal with this?

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Rhirhi 5 on at

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Hi I know this is an old thread but wondering if you got any further with this at all? Would be good if there was a feature or add on to differentiate bot clicks. In your scenario how did you know that the bot had clicked as opposed to a person?

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