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How to implement a Google Analytics tracking in the Mailings via determined UTM parameters in the deep links?

Posted on by 387

Hello all, 

I understand the Marketing emails have a tracking capability. But how do we use UTM paraments tracking within emails?

Do we need to use a Third party tool? 

Any leads in this regard will be really helpful. 

Thank you. 

  • CorinaD Profile Picture
    CorinaD 5 on at
    RE: How to implement a Google Analytics tracking in the Mailings via determined UTM parameters in the deep links?

    Hi Ayjain

    has this integration been completed?

    Thanks

  • Dsouza_28 Profile Picture
    Dsouza_28 387 on at
    RE: How to implement a Google Analytics tracking in the Mailings via determined UTM parameters in the deep links?

    Hi Warlich,

    Thanks for the info. Maybe you can update here about the usefulness, once you have tested the apps functionality.

    Thank you,

  • M. Warlich Profile Picture
    M. Warlich 25 on at
    RE: How to implement a Google Analytics tracking in the Mailings via determined UTM parameters in the deep links?

    Hi

    We had the same request. There is no standard way to do this, but we decide to use an app from appsource:

    https://appsource.microsoft.com/de-de/product/dynamics-365/flumericssolutionsgmbh1622830595879.flumerics_utm?tab=Overview

    An other opportunity was to implement it by ourselfes, but first of all, we want to give the app a chance

    BR
    Michael

  • Suggested answer
    AyushJain Profile Picture
    AyushJain on at
    RE: How to implement a Google Analytics tracking in the Mailings via determined UTM parameters in the deep links?

    Hi Roy

    Currently there isn't a way to do that automatically in Dynamics 365 Marketing but you could manually append UTM parameters to each link in your emails. We're currently starting to work on this so if you can do a quick 30 min call and share your workflow and use case, please email me at ayjain AT microsoft DOT com. We'd appreciate it!

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