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How to implement a Google Analytics tracking in the Mailings via determined UTM parameters in the deep links?

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Posted on by Dsouza_28

Hello all,

I understand the Marketing emails have a tracking capability. But how do we use UTM paraments tracking within emails?

Do we need to use a Third party tool?

Any leads in this regard will be really helpful.

Thank you.

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CorinaD 5 on at

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RE: How to implement a Google Analytics tracking in the Mailings via determined UTM parameters in the deep links?

Hi Ayjain

has this integration been completed?

Thanks
Dsouza_28 7 on at

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RE: How to implement a Google Analytics tracking in the Mailings via determined UTM parameters in the deep links?

Hi Warlich,

Thanks for the info. Maybe you can update here about the usefulness, once you have tested the apps functionality.

Thank you,
M. Warlich 25 on at

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RE: How to implement a Google Analytics tracking in the Mailings via determined UTM parameters in the deep links?

Hi

We had the same request. There is no standard way to do this, but we decide to use an app from appsource:

https://appsource.microsoft.com/de-de/product/dynamics-365/flumericssolutionsgmbh1622830595879.flumerics_utm?tab=Overview

An other opportunity was to implement it by ourselfes, but first of all, we want to give the app a chance

BR
Michael
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AyushJain on at

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RE: How to implement a Google Analytics tracking in the Mailings via determined UTM parameters in the deep links?

Hi Roy

Currently there isn't a way to do that automatically in Dynamics 365 Marketing but you could manually append UTM parameters to each link in your emails. We're currently starting to work on this so if you can do a quick 30 min call and share your workflow and use case, please email me at ayjain AT microsoft DOT com. We'd appreciate it!