RE: GDPR consent: Profiling consent.
Hello,
The different consent levels are provided as an out of the box suggestion how consent levels can be structured in a good way. Consent for "Profiling" (often also understood as automated decision making) is the highest consent that we have in the system.
We do not install automatic technical limitations. But the product offers customers to enable Consent Management in the system settings and then the option to set the required consent level on customer journeys, lead scoring models and in the future on AI driven functionality.
It is up to the customer to set the right consent level for the specific marketing activity based on the purpose and functionality in which it is used, based on the legal environment in which the customer operates and also related to the usage terms that marketing customers offer to their audience.
One example on how consent could be used is to use reconsenting campaigns that will be able to reach out to any audience member with the base level of asking for Consent. And use other customer journeys that take advantage of automated decision making together with scoring models and potentially AI models under the required consent of profiling.
Interactions will be collected from audiences under all consent levels. But whether the data can be used for certain purposes can be made dependent on the consent given by the individual audience member.
