Hi All,
I am looking to freshen up the data in my company's CRM (Dynamics 2013) but would like some advice on the following before I begin:
1. Inside/Outside CRM?
- Is it best to fix outside of CRM (Excel) and then re-import and update records or best to work within the platform?
2. What things should I look for (that aren't plain to see)?
- I can fix simple issues like homogenizing "USA", "US" & "United States" for Country entries. I will check email addresses, phone numbers, company names but what should I be looking for beyond that? what are the key drivers to revenue behind a clean CRM?
3. How long will the process take?
- I have a database of 10,000 contacts, roughly. Realistically, how long can this take to fix to be in a "good" position.
4. Materials/Software
- What useful materials/software/guides are out there that can assist?
Regards & Thanks,