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Microsoft Dynamics AX (Archived)

RFM Shows Zero for all customers

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I am going to set up RFM analysis for our company. For that, I  have followed the steps mentioned here 

but there are some parts I couldn't work out:

  1. What are the "Start Date" and "End Date" for?
  2. What does the Calculate Button do behind the scene that takes a long time to complete?
  3. Even when I do all the setup steps I can see Zero Score for all the customers in Call center > Journals > Customer service as stated in this document
  4. Would you please let me know about any other resource in which it has explained AX RFM more profoundly?

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