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Tracking event registration by email or by social media

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Posted on by Santiago Carbonell

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Hello,

I'm trying to analyize the impact of event registration in dynamics marketing, because we don't know what is the source of the registration:

- We are doing some event in dynamics marketing and we use some journeys and send several emails
- We use the url of the event in a landing page and share it in social media

But, we don't know how many event registrations comes from the email and how many comes from the share of the url in the social media-

In summary we need to tracking the source of the registration and know if is more efective the email or the social media

Thanks

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Haig Liu Microsoft Employee on at

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Hi,

I did some test, and the most suitable solution is to create a custom field on the contact table to record the registration source.

Next, create a custom option set marketing field mapped to the contact table on the marketing form.

Finally, use this marketing form in events.

When a user submits the form, this required option set field is populated, mapping their registration source to the contact table.

I hope this helps, but please let me know if you need anything else or if you have any other questions.
thanks,
Haig Liu

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