Customer Journey paths based on customer location

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Hello,

I was hoping for some suggestions on how to create a customer journey where it splits the segment into different paths depending on the customer location. And depending on the location, the email deployment dates would vary.

Example: We have a segment of 100 contacts which have a 'location' field. Is it possible (in the customer journey) to split this one segment with a condition based on the location field? We would aim to have one journey + condition and 4 different outcomes so that we can send them customized marketing emails at different times.

Or is the only solution to create different segments instead of indicating locations in the if/then statement?

Many thanks

Adele

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Nya 29,064 on at

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Hi, Adele

I would recommend that you create different segments based on the contact's location information and place them in multiple swim lanes of a customer journey to achieve your needs.

Since if/ then and split statement cannot get the specific information of Contact, the ‘location’ cannot be set as the condition of a journey. However, it is really able to be set as a condition in Segment.

Add a ‘Wait until’ statement to decide when to send the emails for contacts in specific locations.

After setting up like the above pictures, you can have one journey + 4 swim lanes and 4 different outcomes so that you can send them customized marketing emails at different times.

Hope this helps.

Best Regards,

Nya

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thank you.

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Nya 29,064 on at

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Hi, Adele

If this helped you, I'd appreciate it if you'd mark this as a Verified Answer, which may in turn help others as well.

Best Regards

Nya

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