3 Ways Businesses Are Leveraging Microsoft Dynamics AX to Improve the Customer Experience

While many retailers, wholesalers and distributors have bought Microsoft Dynamics AX 2012 R3 retail and point of sale (POS) solutions, very few are utilizing them to their full potential. In particular, many of the components that improve customer experience are being left untapped, either because they are relatively new or because users are simply unfamiliar with them.

Since the addition of the integrated call center module last year, businesses using AX 2012 R3 are no longer restricted to legacy pricing tools. Instead, Dynamics AX can now be an invaluable tool for targeting customers in both business to consumer (B2C) and business to business (B2B) environments. By leveraging pricing and discounting tools, businesses -including distributors and wholesalers - c...

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