Mobile mapping helps field reps close more business using Microsoft Dynamics CRM

About four years ago, Kerr Dental, the Dental Division of Danaher Corp., was looking for a way to enable its field sales representatives to more efficiently use the massive amount of data stored in its Microsoft Dynamics CRM system.

The combined challenge was to help the field sales team increase their interactions with customers, uncover the best opportunities in an area, and improve the reps' adoption of Dynamics CRM, says Ken Buck, regional sales manager at Kerr.

The need: Access to more intuitive CRM data

At that time, Kerr Dental used the CWR CRM Mobile app from a third-party provider. But Kerr needed a way to enable its o...

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