Connected & Ready: On the changing world of cloud CRM

Connected & Ready: On the changing world of cloud CRM

Within many companies CRM usage has remained stagnant, while the world has changed dramatically. This leaves most missing out on modern functionality and operational opportunities.
In this episode of Connected & Ready, host Gemma Milne talks with Chris Cognetta, CTIO of CongruentX, about how CRM should fit into your digital transformation and cloud migration strategies. Hear how to get started, what planning a successful migration should look like, and which technology is driving cloud innovation. Dynamics 365 is helping businesses of all sizes unify their data and create a digital-first culture. With next-generation ERP and CRM business applications, employees at every level can reason over data, predict trends, and make proactive, more-informed decisions

Topics of discussion

• [02:52] What is driving most digital transformation initiatives currently?
• [03:59] How cloud can create competitive advantage or improve customer experiences
• [11:56] How CRM fits into hybrid environments and the opportunities it creates
• [18:59] What you should expect from a “grown up” CRM solution
• [20:55] Balancing customer needs against overcomplicating your technology stack
• [27:06] Perspectives on cloud security and privacy
• [29:41] How edge computing and IoT are driving cloud innovation

About Chris Cognetta:
Chris Cognetta is CTIO of CongruentX. A Microsoft MVP for more than nine years, Chris has helped more than 250 Dynamics 365 Customer Experience and Azure customers move their on-premises solutions to the cloud. As CTIO, Chris leads product innovation initiatives and helps turn vision into reality for CongruentX, as well as his clients.

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[View:https://community.dynamics.com/videobytes/C-R_Chris-Cognetta-on-changing-world-of-CRM.mp4:800:600]