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How Microsoft Has Used XRM to Take Dynamics CRM to a New Competitive Level

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Dynamics CRM has been a solid application platform since the launch of CRM 3.0 in 2005, and maybe even earlier depending on who you ask.  But with the growth of CRM Online, along with competitors like Salesforce.com's Force.com platform, and other application platform options in the market, Microsoft has used the last year to try to position its XRM vision ahead of the pack. 

So far, it has made considerable progress.

Interest in XRM appears to be growing considerably.  One measure of the interest in xRM is the conception and rapid growth of the XRM Virtual User Group (http://www.xrmvirtual.com/).  The group, lead  by Julie Yack of Colorado Technology Consultants, a Microsoft application cons...

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