How ERP Systems Are Turning Retailer Customers into Retailer Buddies

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Dilip Popat, Director of Global Retail Industry Principal at Microsoft, is prioritizing a customer-centric approach to marketing and selling Microsoft Dynamics AX for retail. During his presentation at the To-Increase Worldwide Partner event in May, 2010, Popat explained: "'Connected Experiences' for retail enables a deeper relationship between the customer and supplier. In particular, the fine-tuning and adaptability of the solution is designed to move away from a solely transactional relationship with the customer and introduces opportunities to start a dialogue around their brands and preferences. This is a trend the consumer market has been seeing in general."

Since the rise of the Internet, the mass communication model, including print and televi...

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