Optimizing your Microsoft Dynamics CRM/365 ecosystem: Migrate, integrate, or consolidate?

You're a Microsoft Dynamics CRM/365 administrator. Like many businesses, your company has other applications running alongside your Dynamics instance such as a marketing automation system. You know that optimizing the performance of all your systems, as a unified engine, is key to user productivity and business growth. You also need to ensure your company has trusted datasets to power business analytics and unified views of your customers.

So the question becomes: What's the right approach for Dynamics and its system siblings? Do you migrate, integrate, or consolidate? Let's walk through key considerations for each option.

Migration

Migrating applications and their data to Microsoft Dynamics would allow the latter to take over a wide rang...

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