How to Use Analytics to Benefit Your Tracking Conversion Process

When you use Analytics to benefit your Tracking Conversion Process, you must thoroughly understand your Sales Metrics.

These particular Sales Metrics are ones you should always be following:

1. Average Sales Cycle Length
2. Average Deal Size
3. Opportunity Win Rate History and Current Expectations
4. Conversion Rate of Leads to Opportunities
5. Best Reps at Winning Opportunities — What they do Differently to Succeed
6. What is the Ideal Sales Succes/Customer Sale — What Makes it Ideal and How Can Successes be Duplicated?

When you start using the Sales Pipeline model, you create Sales Pipeline visibility. By conducting regular Sales Pipeline review meetings, you keep your sales and marketing teams more aligned by understanding shared obstacles and resolutions.

From there, you decipher whether or not Opportunities are being stalled during certain stages and determine how to move them forward.

The data you discover in your Sales Metrics is incredibly valuable information for your sales and marketing teams during the Lead to Opportunity Process.

Keep them moving on the same path towards your shared goals to create alignment and keep creating winning Opportunities.

In addition to understanding sales metrics, you must pay close attention to your marketing analytics for generating new leads, paying attention to customer engagement, and more.

Marketing analytics will help you identify when your marketing qualified leads are ready to become sales qualified leads.

Everything comes full circle with your process!

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