How and when to call a lead?

Our company locates a potential customer, and decides to contact him. How to do it? The most obvious way seems the email, which generally follows the phone call. If this procedure does not by any fruit, you try to send a second email.

In this regard, to make effective the second contact via e-mail with the lead, Jenny Vance, President of Ladjen, a b2b lead-generation company, has published an article which lists some Best practices that should be followed in order to maximise the second contact with the customer via mailthat achievement:
a) customize the content of the mail;
b) Mention in the mail earlier attempts to contact in a polite and never intrusive;
c) Try using email to arrange a telephone appointment in the short term – if the client is not reachable by phone, difficult to read a long sore; Therefore it would be appropriate to ask via email directly and briefly an appointment by phone to schedule a meeting for presentation of the company;
d) Make brief mention of the company or product, perhaps with a brief about the strengths;
e) Suggest a date for a follow-up meeting.

Stay Tuned

Fulvio

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Fulvio Giaccari
CRM Consultant
SB Soft S.r.l.
Microsoft Gold Certified Partner
url: http://www.sbsoft.it
Sede Operativa : Via Santa Maria Valle, 3 - 20123 Milano (MI)
Tel.: (0039)0200681010
Fax: (0039)0200681400
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