Looking Ahead: How Dynamics Fits Into Microsoft’s Larger Vision of “The Magic of the Cloud”

There were two major refrains by Microsoft executives at Convergence 2010:

--"Unify and simplify."
--"The Cloud."

Behind these refrains is an emerging technology and economic model that Microsoft executives are aggressively pursuing.

"There is a fundamental shift going on," Stephen Elop, president of Microsoft Business Division, told a group of analysts and journalists. And he strongly suggested that as part of the shift, Microsoft Dynamics will increasingly become less a discrete offering and more part of a diverse integrated package for users.

A key part of the shift is what Elop referred to as "the cloud computing economic model."  At first glance, the cloud model would seem to be a ...

read more