Why every Microsoft Dynamics ERP partner should embrace Dynamics CRM

We live in a world where the customer is our new CEO, where companies can only grow if they are attractive to new customers while at the same time delivering outstanding services to their existing customers. So if your customers are your biggest asset, it is wise to do everything you can to make them happy and keep them satisfied.

Traditionally, companies started their process automation with things like accounting, order management and warehousing in an ERP system like Dynamics ERP. Sales and marketing processes were scheduled for a later stage of the implementation. Often these...

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