ClickDimensions vs Dynamics 365 Marketing

ClickDimensions

For a long time ClickDimensions has been the natural option when looking to connect your marketing department with your sales team (as you should!) in the world of Microsoft. Founded in 2010, ClickDimensions has a sole focus on the CRM system from Microsoft (no matter what name it has at the time), this makes it build for Microsoft Dynamics.

Microsoft Marketing history

Microsoft launched a Marketing solution – Microsoft Dynamics Marketing (MDM), after acquiring MarketingPilot in 2012. I tried the system and was even at a three day training event to learn it, the training was good, however the system was not.

Dynamics 365 Marketing

With the release of Dynamics 365 Marketing I was sceptical and wanted to wait to see if it was going down the same road as the old MDM. Since the fall release 2019 I talked with several people that was telling me Dynamics 365 Marketing is now a true competitor for ClickDimensions. What better time than now to set the two systems up against each other and see what the differences are.

I’ve found a list of topics I would like to compare the two systems on, if you have any other topics you’d like me to go through, please let me know and I’ll add it to the list.

1. Email editor (Part 1)
2. Reusable Content Blocks
3. Landing page
4. Event
5. Automation
6. Web forms
7. Surveys
8. Templates
9. Web tracking
10. Lead scoring
11. Landing pages
12. Statistics
13. Omni channel marketing
14. Social media
15. Customer Insight integration
16. Segmentation
17. Marketing calendar
18. Integrations with Dynamics 365 first party applications
19. Personalization
20. AI features
21. UI
22. Data storage
23. On premise (I know, I know)
24. Updating the system
25. Show me the money
26. Mayor difference
27. Other