11 Ways to Succeed with Twitter in 2018
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Can you even imagine a digital world where “tweeting” wasn’t a common phrase or action taken by social media users?
More than 10 years into the platform, Twitter continues to be one of the most used social media platforms for web and mobile users.
Twitter has come a long way since its founding in 2006, increasing character limits from 140 to 280, changing its interface, adding verified tags, capitalizing on hashtags, among many more milestones.
According to HootSuite, Twitter roughly has 330 million global active users, and a majority prefer using Twitter via the app rather than on desktop.
Of these users, they are more likely to be millennials, and among them, they speak more than 40 languages.
Hundreds of millions of tweets are sent per day by users according to Twitter HQ, and even more search inquiries are input into the social media platform at an impressive two billion Twitter searches per day.
These striking statistics should have you convinced that you need to get on board the social media platform if you aren’t already; so whether you’re just getting started or are redoing your profile, these 10 tips will help you to succeed with Twitter in 2018:
1. Follow Your Industry Peers and Leaders
By following industry peers and leaders, you will know where to lead with a conversation with your own social media profile.
Whether you’re considering your personal or company Twitter profile, by paying attention to accounts you want to be like, you are more likely to become a leader yourself.
This will also show other Twitter users who you are like or want to be like, encouraging them to follow you, because by doing this you will show you have similar interests or ambitions.
Following your industry peers and leaders will help you build the relevant following you want and need to drive website conversions and turn marketing qualified leads into sales qualified leads with social media.
Remember, your goal with your followers across social media is to prove your content is worthy of their time and attention.
You don’t just want to draw in followers, but create brand advocates who become “a part of your marketing team” by helping to drive your brand message through their own authentic and reinforcing messaging.
2. Optimize Your Twitter Handle and Bio
Your Twitter handle should be a clear reflection of yourself or your company. Do not be misleading in naming yourself or your company.
With your handle, you are limited to using 15 characters. Shorten it at your discretion, but do not lose yourself or brand value in the process of adhering to this rule.
Likewise, your Twitter bio should clearly reflect who you are or what your company does.
Since you are limited to 160 characters in your bio, you want to include keywords that describe your brand or services. You should also include your shortened website URL.
You should also include your brand or marketing campaign hashtags if you have them. Update these accordingly throughout your marketing year.
3. Promote Your Best Content on Twitter
The half-life for a tweet is 24 minutes according to Wisemetrics, so this means when you put tweets out there, you need to make sure you are promoting your best content for the short time people are likely to see it.
Be concise, engaging, and eye-catching. Use slick headlines to attract attention. Put the best information first in your posts on social media. Phrasing is key.
Put this into context by considering how many other accounts Twitter users are following. Impression ratings are one thing, but you want those clicks. You want to drive conversion rates. You want to increase likes, RTs, and engagements above all.
Effectively promoting your content will help you reach those goals with Twitter.
4. Engage New Followers with Inspiring Quotes that Relate to your Brand Mission
Whether the quotes you share are from your own company’s founder(s), or an industry leader you admire or enjoy, try to pepper these quotes throughout your monthly Twitter schedule.
Don’t use quotes just to use them. Be sure they are relevant to your brand or current marketing campaign.
Put yourself in your target audience’s shoes. Ask: what types of quotes would you RT yourself from a brand?
5. Use a Social Media Management Tool to Plan Your Tweets
With any social media platform, as a marketer, it’s important you plan your schedule ahead. We recommend at least a week ahead of time, or as far ahead as you can.
Preparation will get you far with social media. Anticipate your story. Lead one tweet into the next with purpose.
Your tweets should not seem disorderly or random. Your audience should clearly receive and relate to the messages you are putting out there.
Social media management tools will help you optimize your messages to reach your target audience in the best way possible.
There are many out there to take advantage of, so before you buy an upgraded plan, whether you use those we recommend or another management tool, we recommend trying them free first.
A few we recommend are HootSuite, Buffer, and Tweetdeck.
6. Engage in Live Twitter Chats Relevant to Your Business or Industry
Participate in live Twitter chats relevant to your industry.
For example, if you are a marketing consulting firm or even a freelance writer, you may engage with @ExpWriters’ #ContentWritingChat, or if you are a healthcare website, you may engage with @HealthSocMed’s #hcsm chat.
The best way to become aware and involved with these chats is to actively engage with your followers. In these chats, you will gain insight into what your followers or target audience values most in their content.
You may even get ideas to host your own chat! We recommend building a substantial active audience before doing this. Get an expert behind your Twitter chats as the host to increase your presence.
7. Maintain Your Tweet Frequency
Remember, quality trumps quantity, so whether you are tweeting three times per day with quality content or eleven times, what truly matters is that you are marketing with purpose.
Don’t tweet just to tweet! Monitor how your audience responds to this frequency with Twitter Analytics or your social media management tool’s Twitter analytics report to see how you may need to adjust this frequency.
8. Engage with Followers or Customers You Want
As important as it is for you to engage with industry peers and leaders, it is equally, and perhaps even more important, for you to engage with your target audience!
Connecting with your target audience will help you build the relationships you want to turn social media followers into leads.
To know who you should follow and engage with, seek out competitors on Twitter and engage with their active followers, or use platforms like Crowdfire to help guide you.
Create the connections you want to build your success.
9. Use Twitter Analytics to Track Your Progress
Don’t be an uninformed marketer. Monitor your progress and track your results with Twitter Analytics or your social media management tool’s Twitter analytics report to be sure your efforts align with your goals and projections.
10. Mind the First Five Words of Your Tweets
When it comes to tweets, the first five words of your tweet matter most, so be sure to lead with information that is most SEO-friendly.
The first five words of your tweets are more likely to appear at the front of a Twitter search. Lead with keywords and phrases.
11. Add Graphics to Capture Attention
When appropriate, use bold (on-brand) graphics to capture the attention of your audience.
Attractive stock photos are usually the most user-friendly across various social media platforms. When videos or graphics are over-produced, the majority of social media users are likely to become disenchanted.
Engage your target audience with authentic and organic imagery or video content they can relate to. Make use of hiring influencers to be your sponsored brand advocates to move this strategy forward.
Remember, your goal is to convince them that your content and organization are worthy of their time and attention above your competitors’.
Believe it or not, this is just the start of using Twitter to optimize your marketing efforts!
If you need help with your marketing strategy, Ledgeview offers a wide range of marketing services to take you to the next level.
Get in touch with us to get a conversation started about getting your digital conversation started.
Follow Ledgeview on Twitter — @LedgeviewCRM.
This was originally posted here.
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