The world of field operations is extremely demanding. Field sales reps and field service technicians are the backbone of many businesses, constantly on the move, forging relationships, closing deals, and resolving critical customer issues. However, the traditional methods of managing territories, planning routes, and accessing crucial information can be cumbersome and inefficient. This is where Maplytics, a leading geospatial solution for Dynamics 365 CRM/ Dataverse, can be leveraged. By integrating location intelligence seamlessly with your existing Dynamics 365 modules, Maplytics empowers your field force or frontline workers with the features they need to excel and evolve.
Field Sales’ Path to Success
For field sales reps, time is money. Every minute spent navigating inefficient routes or sifting through spreadsheets translates to lost opportunities, bad impressions, or missed commissions. Maplytics equips these reps with powerful features that transform their daily operations:
- Visualize Your Sales Landscape: Plot your entire customer base on a map, gaining a clear understanding of regional sales concentrations and potential leads. This allows for targeted prospecting, identifying areas with high potential for new customer acquisition.
- Intelligent Territory Management: Gone are the days of static, poorly defined territories on a piece of paper. Define territories based on postal codes, zip codes, or even custom shapes, ensuring balanced workload distribution and fostering healthy competition amongst sales reps. This approach optimizes sales efforts and maximizes potential within each territory.
- Find Leads in the Neighbourhood: Radius/ Proximity Search ensures the potential leads and clients nearby are spotted, listed, and targeted first. Traveling longer distances to crack a deal can be covered in phase two.
- Route Optimization to Save Minutes: Eliminate the frustration of manually planning routes with Maplytics’ route optimization feature. Factor in traffic patterns, travel time, and appointment schedules planned with Auto Scheduling to generate efficient, multi-stop Smart routes. This allows reps to visit more clients in a day, maximizing their productivity and minimizing wasted time on the road.
- Data at Your Fingertips: Empower your sales reps with instant access to crucial customer information directly on their mobile devices. View customer profiles, past interactions, and sales history on the Maplytics mobile app. This allows for better-prepared sales calls and fosters more personalized customer interactions.
- Streamlined Reporting & Analysis: Gain valuable insights into sales performance across regions with Maplytics’ visual reporting features like Heat Map Analysis. Analyze sales trends, identify opportunities, and track key metrics like the number of calls made, deals closed, and revenue generated – all within a geographical context. This empowers sales managers to make data-driven decisions and optimize sales strategies for maximum success....Read More »
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