The Online Customer Experience for competitive advantage

Online searches, online shopping, online information: customers today are increasingly Web-oriented both as purchasing behavior and tendency to turn to the internet to seek information and to choose. In this sense it can be said that the network becomes a sort of container from which the customer draws and select, and this aspect should not be neglecting because the decision to purchase from our company highly depends on the information that you find useful on the web site such as reviews, ratings, preferences etc.

Conscious of this trend become entrenched, companies should not have to comply through the implementation of strategies aimed at improving online Customer Experience on the website that needs to stand out from the competition by guaranteeing customers a great added value. Starting from this assumption, these are some strategies that can help companies in the process of defining a Online Customer Experience strategies:

-Ensure customers the whole possible range of choice on the basis of which the company has at the time. For example, in the case of a clothing company give the opportunity for potential customers to choose size, colour, combinations etc. .. Doing so does not shut out a possible purchase by providing the full experience that your customers expect.

-Make new ideas, perhaps through virtual interaction, content sharing, etc..

-Facilitate the feedback and focus on clients who have not completed the purchase trying to figure out where and why the customer has abandoned the "shopping cart".

-Customize the online experience playing a bit what's happening in stores where customers and sales personnel "talk" looking for what they can fit to the buyer. On the web for example you need to design a site that will appeal to different types of users/customers with user-friendly elements.

-Optimize your website allowing for efficient visualization and access from any device.-Don't forget the continuous tests to improve sections and areas of the website.

Fulvio Giaccari