5 Reasons Your Business Should be Scared Not to Have a CRM

5 Reasons Your Business Should be Scared Not to Have a CRM

In 2021, not having a CRM for your business is a seriously scary missed opportunity. Whatever your industry or business size, CRM should benefit you in a variety of ways.

This Halloween isn’t just about having a costume contest at the office (or via your home office) or indulging in the Halloween candy you found on sale at your local drug store. (We know you do it – so do we! )

This Halloween is about re-evaluating the state of your business (however scary that may be), and finding out how CRM can help you turn things around.

Here are five of the top reasons you should be scared NOT to have a CRM in 2021 and moving forward…

You’re Missing Out on Gathering Key Customer Data

The horror!

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In 2021, there should be no reason you aren’t collecting the important customer data you need to properly communicate with, nurture, and move your contacts through your sales cycle.

CRM solutions like Salesforce and Microsoft Dynamics 365 help you gather the key customer data you need to personalize the customer journey and deliver the best experiences to every person you serve.

You’re Losing Out on Important Software Integrations

There is a common misconception that you should get marketing automation or CRM, but the truth of the matter is that they work much better together. When you integrate the technology, you can use your CRM and marketing automation systems to keep your data and processes streamlined, align sales and marketing, and maintain a single source of the truth.

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Your Data is Messy (and Scattered Everywhere)

No shame to any company that’s still using spreadsheets to keep track of their customer data. We’ve all been there at some point, but we’d love to introduce you to what’s possible for your organization when you move to CRM. Looking at the future of your business, whether that’s the end of 2021 or the start of 2022, the need to “future-proof” is more relevant than ever, and CRM can help set you up for lasting success.

In 2020, “13% of companies said investing in CRM is one of their top sales priorities.” (Hubspot)

With the digital movement that the world experienced through 2020-2021, you can imagine this number has probably gone up.

When you implement CRM, you are sure to be seriously impressed at everything it can do for you, from automating key processes to helping you improve your customer relationships and communications to personalizing your brand experience to integrating key applications and software to managing your accounts and contacts to gaining clear transparency into your sales pipeline, and so much more…

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Your Data is Messy (and Scattered Everywhere)

CRM can help your teams come together. CRM isn’t just for salespeople! IT, customer service, marketing, HR, and leadership all benefit from its capabilities.

You don’t want to grow your organization in silos. Using CRM can help to get your entire team on the same page so that you can reach the organization-wide goals you’ve set out to…

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You’re Falling Behind Your Competition

CRM can help you get ahead of your market competition. By staying up to date with the latest technology, you are sure to differentiate yourself in your marketplace as you take advantage of your CRM tool’s amazing features and capabilities.

Don’t miss out on what’s right in front of you!

Depending on your business and its size, you may even qualify for funding opportunities that will help relieve the economic burden of some CRM tools. (CRM technology may be even more cost-effective than you imagine. You’ll never know unless you do a little homework. Don’t be afraid to talk to a CRM partner about this!)

Rest assured, when you work with the right partner (who can help you decide what the best CRM tool is for your business), you are sure to see a tremendous return on investment.

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Don’t be scared any longer – let us help you find the right CRM for your business!

Alleviate your fears. An investment in your business is an investment in your people and future.

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