Win client unsatisfied
Fulvio Giaccari
362
Have you ever noticed how often the problems on the farm starting from customer dissatisfaction? And that there is only one way to win over a customer unsatisfied, but each company has its own way depending on the market and the type of customers? And as the company organizes its internal resources and processes a modus lavorandi in relation to problem solving will depend on the success of CRM? A customer is not something simple, precisely because there is a diversity of responses to comments that are made, and so it is not possible, in my opinion, uniquely identify a standard mode of Customer Service. In addition, each company has its quirks, and it all depends on his ability to listen and adapt to different situations.
However, I believe that many techniques of loyalty and re-gaining of reviews are common to all types of business.
Try it based on my experience to name a few:
a) figure out what happened to go straight to the heart of the problem (because the customer is dissatisfied with?); I think it is important at any stage to hear the reviews pro-active manner to identify the reasons for his claim. Plus you can rattle off the problem, the more it is able to act in a direct and unambiguous. Client considerations help much at this stage: a different point of view and in a sense "directed" constitutes a good starting point.
b) make sure the tone of voice to appear sincere and genuinely interested in the problem of the customer. Maintain a calm and reassuring tone helps to understand the problem, to solve it and to empathize with the customer.
c) once you have identified the problem, try as much as you can to find a solution – no matter the very short period, the important thing is that you know that there is a solution and that you are doing everything possible to implement it.
d) problem of "gifts": how many times to remedy an error or inefficiency of the company are often offered gifts or discounts? In my opinion this technique of "reconquest" of the customer may operate, and not necessarily the bonuses or gifts must be part of the array of products/services offered by the company: maybe a discount in an affiliate store, or at a restaurant. The thing to keep in mind is the fact that this honor must have a clear and tangible value to the customer – to avoid unnecessary things – and, of course, is representative of what the company really takes the customer and his loyalty.
e) pry on the staff. Don't forget that they are the people of front/back office to manage customer relationships and complaints. Never leave anything to chance, preventing operators interface with customers without adequate training. Very important is the fact of giving alo staff autonomy and independence best and more choices for problem solving – why put off when the solution you can find immediately? Over time, promote the work of the best traders through motivational levers.
f) learn to handle the customer who complains about a problem. As always, pry on the staff doing understand that often the angry customer doesn't want to hear excuses and is almost never interested in what he has to say. Practice communication techniques useful to calm the customer and negotiate a solution to the problem. It would be useful to also be able to communicate with the effort and dedication that you are employing to meet his expectations.
g) create a concluding formula of Thanksgiving to the customer, which underlines the importance of the call, reporting the problem, and how useful the suggestions were born with the comparison. Make sure of course that the problem has been solved and that the customer is satisfied.
However, I believe that many techniques of loyalty and re-gaining of reviews are common to all types of business.
Try it based on my experience to name a few:
a) figure out what happened to go straight to the heart of the problem (because the customer is dissatisfied with?); I think it is important at any stage to hear the reviews pro-active manner to identify the reasons for his claim. Plus you can rattle off the problem, the more it is able to act in a direct and unambiguous. Client considerations help much at this stage: a different point of view and in a sense "directed" constitutes a good starting point.
b) make sure the tone of voice to appear sincere and genuinely interested in the problem of the customer. Maintain a calm and reassuring tone helps to understand the problem, to solve it and to empathize with the customer.
c) once you have identified the problem, try as much as you can to find a solution – no matter the very short period, the important thing is that you know that there is a solution and that you are doing everything possible to implement it.
d) problem of "gifts": how many times to remedy an error or inefficiency of the company are often offered gifts or discounts? In my opinion this technique of "reconquest" of the customer may operate, and not necessarily the bonuses or gifts must be part of the array of products/services offered by the company: maybe a discount in an affiliate store, or at a restaurant. The thing to keep in mind is the fact that this honor must have a clear and tangible value to the customer – to avoid unnecessary things – and, of course, is representative of what the company really takes the customer and his loyalty.
e) pry on the staff. Don't forget that they are the people of front/back office to manage customer relationships and complaints. Never leave anything to chance, preventing operators interface with customers without adequate training. Very important is the fact of giving alo staff autonomy and independence best and more choices for problem solving – why put off when the solution you can find immediately? Over time, promote the work of the best traders through motivational levers.
f) learn to handle the customer who complains about a problem. As always, pry on the staff doing understand that often the angry customer doesn't want to hear excuses and is almost never interested in what he has to say. Practice communication techniques useful to calm the customer and negotiate a solution to the problem. It would be useful to also be able to communicate with the effort and dedication that you are employing to meet his expectations.
g) create a concluding formula of Thanksgiving to the customer, which underlines the importance of the call, reporting the problem, and how useful the suggestions were born with the comparison. Make sure of course that the problem has been solved and that the customer is satisfied.
The solution of a problem involving the customer is vital if you want to assert your own company, and ensure a lasting loyalty. The main points of a strategy for Customer Service in my opinion starts from several directions: listen, share, mutual trust, empathy. From here then you can structure a speech more detailed organization of the Customer Center.
Stay Tuned
Fulvio
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