In the Age of the Customer, people have quicker access to information, they are always connected and have a more powerful voice.  That means businesses are increasingly looking at how they can deliver better customer experiences.  CRM solutions should help you do this, however most systems on the market today are seriously outdated. Take the concept of the 360 degree customer view -- typically this consists of records of the interactions this business has had with their customer. Now companies need more than that.   A modern CRM system today needs to paint a complete picture of the customer that extends far beyond internal records. And we’re going to give them just what they need.

Today we are announcing a strategic partnership between Microsoft and leading social intelligence provider—InsideView. The first step of this co-development partnership will be to bring Social Insights capabilities embedded directly within Microsoft Dynamics CRM Online Fall ’13.  This means that our users will now have access to insights into their customers’ businesses needs to better enable them to engage more effectively and intelligently.  And, Social Insights is included with all CRM Online Professional licenses at no extra charge.

Built on the InsideView CRM Intelligence Platform, Social Insights puts real-time company and contact information from 30,000 sources into Microsoft Dynamics CRM.  It populates CRM lead, contact, opportunity and account records with real-time company and contact data, insights and connections—exactly the kind of information people need to be able to meaningfully interact with their customers and prospects.  This service will be available to customers in the U.S. on October 30th with additional markets added over time. Customers can also get Social Insights for the on-premises version of Microsoft Dynamics CRM 2013, which is similar to Social Insights for CRM Online. Although not included in the on-premises CRM license, customers can get a free 30-day trial of InsideView for Sales or InsideView for Account Management, plus 3 months free when they sign a new annual license agreement with InsideView.

To hear from Microsoft Dynamics CRM 2013 customers who are changing the game in their categories, and to learn more about how your business can benefit from this exciting new release, join us for our Global Premiere Event, live from Barcelona, November 4th, 2013.  Register today!  http://aka.ms/dynamicsglobalpremiere

Bob Stutz