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Customer experience | Sales, Customer Insights,...
Unanswered

How to decrease points for inactivity in lead scoring model?

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Posted on by 8
Looking at this old question, has the answer changed?
 
I'm hoping to be able to decrease points when a customer hasn't, for example, opened an email in x months.
 
It looks like this used to be possible, but perhaps not anymore?
I have the same question (0)
  • Shivani Padalia Profile Picture
    5 on at
    Basically, you cannot decrease lead score because of inactivity. So, points can only be adjusted based on tracked actions, not because of absence of activity.

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