Dynamics Community Forum Thread Details

Backend data for Email versions in an A/B test

Hi - When we build an A/B test in a marketing email where we’d be testing for example the performance of two different Subject Lines, Dynamics creates 2 different versions of the same email to account for the 2 subject lines. There is only one email record in the email table, and one journey record in the journey table. On the activity data side, each one of the 4 tables EmailSent EmailDelivered, EmailOpened and EmailClicked has a column named SendingID. In the case of an A/B test with only 2 options the SendingId has 2 different values depending on which version the contact would have been sent, received, opened, and clicked. I think that the SendingID should allow us to join to a table where the attributes of the email version (including subject line in this case – but could be something else in other cases) would be stored. Any info regarding such a table or where that information is stored? And would that change in Real-Time?

Thanks

Categories:

Microsoft Dynamics CRM

Dynamics 365 Customer Insights - Data

Outbound to Real-Time Transition

Dynamics 365 Customer Insights - Journeys

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