Clarification on Consent Management Requirements in Realtime Journeys

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Posted on by Joycehuis

According to Microsoft's documentation (Consent management and double opt-in transition guidance - Dynamics 365 Customer Insights | Microsoft Learn), when sending emails from Real-Time Marketing (RTM), both the Subscription Center (DoNotBulkEmail and DoNotEmail must be set to "allowed") and the Preference Center (consent must be set to "subscribed") are taken into account.

However, it is unclear whether this setup is a permanent requirement or if it only applies during the transition to RTM. Does anyone know?

Thanks in advance for your help!

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Dynamics 365 Customer Insights - Journeys

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Daivat Vartak (v-9d... 7,835 Super User 2025 Season 2 on at

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Hello Joycehuis,

The documentation you referenced states that both Subscription Center (DoNotBulkEmail and DoNotEmail) and Preference Center (consent) checks are required when sending emails from Real-Time Marketing (RTM).

However, it's crucial to understand that this is likely a transitional requirement.

Here's why:

Shifting to Consent-Based Marketing: Microsoft is moving towards a more consent-centric approach to email marketing. This means relying primarily on the Preference Center to determine email deliverability.

Deprecation of Outbound Marketing: As Outbound Marketing is being phased out, the reliance on older fields like DoNotBulkEmail and DoNotEmail will likely diminish.

Therefore:

While both checks are currently in place, it's reasonable to expect that the reliance on Subscription Center fields (DoNotBulkEmail and DoNotEmail) will decrease over time.

The Preference Center and its associated consent settings will become the primary mechanism for determining email deliverability in RTM.

To ensure compliance and best practices:

Prioritize the Preference Center: Focus on effectively managing customer consents within the Preference Center.

Stay Updated: Review Microsoft's documentation and release notes on a regular basis for any changes to consent management within RTM.

By focusing on the evolving consent management framework within RTM, you can ensure your email marketing campaigns remain compliant and effective while minimizing reliance on older methods.

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Best Regards,
Daivat Vartak

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